Just below 90 p.c of Individuals who personal a TV are estimated to have seen not less than a part of final month's Tremendous Bowl between the Los Angeles Rams and Cincinnati Bengals, in keeping with a brand new survey from Nielsen and the NFL.
The survey estimated that over 208 million Individuals noticed not less than a part of the Tremendous Bowl, whether or not they had been in their very own dwelling, watching the sport at another person's dwelling or watching it in a public place like a restaurant.
The survey analyzed 6,600 households to find out the dimensions of a median dwelling that's viewing the Tremendous Bowl, and whether or not that quantity differs from Nielsen's present metrics, which estimated that about 167 million folks watched not less than one minute of the sport in earlier findings.
"Whereas it is no secret that the Tremendous Bowl is the most important occasion throughout the media panorama on a yearly foundation, the precise variety of folks watching the sport has been difficult to pinpoint given the truth that folks have a tendency to collect in teams to observe the sport" Paul Ballew, chief information and analytics officer of the NFL, mentioned in an announcement.
"We're grateful for the work put into this practice survey by Nielsen, the outcomes of which we really feel present essentially the most correct image thus far of the whole viewership for this distinctive occasion."
Beforehand reported scores for the Tremendous Bowl viewers on NBC, Telemundo, Peacock, NBC Sports activities Digital, NFL Digital platforms and Yahoo Sports activities cell properties confirmed a median of 112 million viewers all through the sport, the brand new launch said.
"We acknowledge that the Tremendous Bowl is a really distinctive watching expertise. Whereas we're assured in our measurement which is the gold commonplace for the trade, we're all the time on the lookout for methods to extra strongly collaborate with our shoppers to raised perceive who could also be watching, and the way they could be watching," mentioned Jon Stainer, Nielsen sports activities managing director for the Americas.
"Now we have labored intently with the NFL for years and carried out different related research to raised perceive who could also be tuning in to the biggest TV occasion yearly."
Divided by markets, the Cincinnati TV market posted the very best scores throughout the nation because the Bengals ended up shedding to the Rams 23-20. It was estimated that about 84 p.c of individuals within the area who had a TV on in the course of the Tremendous Bowl had been watching the sport.
Detroit posted the next-highest regional scores because it was assumed that many Detroit Lions followers had been watching their former quarterback, Matthew Stafford, lead the Rams to the championship.
Replace 3/1/22, 1:25 p.m. ET: This story has been up to date with further data and context.
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