New York Metropolis Mayor Eric Adams introduced a brand new marketing campaign Monday inviting members of Florida's LGBTQ group to come back to New York after the "Do not Say Homosexual" invoice was signed into legislation.
The digital billboard marketing campaign encourages people who find themselves against the controversial legislation to "come to the town the place you possibly can say no matter you need." Based on the mayor's workplace, it is going to be promoted in 5 Florida markets.
The invoice was nicknamed after a piece that claims it prohibits "classroom dialogue about sexual orientation or gender identification in sure grade ranges or in a specified method." The invoice, which Florida Governor Ron DeSantis signed into legislation final week, has sparked anger from many LGBTQ activists, celebrities and firms akin to Disney, which has formally condemned the controversial legislation.
At a Monday information convention at New York Metropolis Corridor, Adams stated the town doesn't shrink back from speaking about LGBTQ points. He referred to as New York "the town of Stonewall," referring to the 1969 demonstrations on the Stonewall Inn that many discuss with because the "catalyst for the homosexual rights motion in the US and world wide," in line with the Historical past Channel.
"This political showmanship of making an attempt to demonize a selected group or group is unacceptable," Adams stated. "And we're going to loudly present our help and say to those that live in Florida: 'We wish you right here in New York.'"
The billboard marketing campaign will go on for eight weeks and can particularly goal Fort Lauderdale, Jacksonville, Orlando, Tampa and West Palm Seaside, Adams stated. He estimated the marketing campaign will make about 5 million impressions.
It is a creating story and will likely be up to date as extra data turns into out there.
Replace 04/04/22 1:58 p.m. ET: This story was up to date so as to add extra data and background.
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