Elon Musk's latest internet jest has taken the form of a perfume with an unsavory scent: "Burnt Hair."
The tech mogul, entrepreneur and sometimes internet troll announced the launch of the product on Twitter on Tuesday, calling it "the finest fragrance on Earth." The perfume is apparently being sold on The Boring Company's website for $100 and will ship in the first quarter of 2023.
But now The Boring Company – a Musk venture that started as a Twitter joke about traffic – appears to actually be selling the perfume. The product is the successor to other Musk memes, like the $500 flame-throwers he sold in 2018 or the Tesla-branded satin shorts he debuted as investors "shorted" the company in 2020.
Because the fragrances won't ship until January, there aren't any reviews yet to say whether the product actually does smell like "leaning over a candle at the dinner table, but without all the hard work," as the company describes it.
In the meantime, Musk appears to be enjoying the media attention on his newest lark. He switched his Twitter bio to "Perfume Salesman" and claimed to have sold 20,000 bottles.
And he made reference to his ongoing and beleaguered negotiations to buy Twitter itself – a $44 billion acquisition.
"Please buy my perfume, so I can buy Twitter," he wrote on Wednesday.
The social media platform said in a court filing on Thursday that federal authorities are investigating Musk in connection with the acquisition.
It is not clear which agencies may be carrying out the probe, and Twitter did not identify what specific actions by Musk U.S. officials may be investigating. Twitter's filing merely said authorities are looking into Musk's "conduct" linked to the deal.
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