Trader Joe's asked its customers a simple question: If you were to spend the rest of your life on a deserted island, which nine Trader Joe's products would you take with you?
More than 18,000 customers responded to its 14th annual survey ranking the grocery store's most popular items in nine different categories.
Shoppers wearing surgical masks and latex gloves load their shopping-cart at a Trader Joes on April 7, 2020 in the Brooklyn borough of New York City.
There were some caveats this year: Gone from the running were five products that have won many times in the past (think Mandarin Orange Chicken and dark chocolate peanut butter cups), and instead are featured in its Product Hall of Fame.
The first Trader Joe's opened in Pasadena, California, in 1967. Its founder Joe Coulombe (yes, Joe was a real guy), was a convenience store owner who wanted to open a grocery chain to appeal to a niche market of well-educated, well-traveled consumers. The idea led him to create a cult-favorite grocery empire.
Here are the products customers voted their favorites, in categories from cheese to entrees.
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