You won’t find Kid Rock guzzling Bud Light anytime soon after the company tapped transgender influencer Dylan Mulvaney to promote its suds.
America’s self-proclaimed “bad ass” posted a video to Twitter that showed him using a semi-automatic rifle to blast several 12-packs of the beer brand in an apparent shot at the partnership.
“Grandpa’s feeling a little frisky today,” Rock, 52, began his 35-second clip that has been viewed more than 38 million times.
Sporting a MAGA hat, the All Summer Long singer stroked his goatee and continued, “Let me say something to all of you and be as clear and concise as possible.” As the shot widened, Rock picked up the weapon and opened fire at four cases of Bud Light.
“F— Bud Light, and f— Anheuser-Busch,” the rocker snapped, giving the middle finger to the camera, before telling viewers to “have a terrific day.”
Rock didn’t mention Mulvaney, but transgender activists called his viral video “violent and threatening.”
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Over the weekend, Mulvaney, who documented her transition from male to female on TikTok thanks to her Day 365 of Girlhood video series, received several cases of Bud Light with the trans activist’s face printed on the side of the cans to celebrate her “womanhood.”
On Instagram, Mulvaney called the cans her “possibly the best gift ever.”
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The clip had a mixed response with some critics calling for a boycott with claims that the brand is trying to push gender propaganda.
Conservative commentator John Cardillo asked, “Who the hell at @budlight thought it was a good idea to make a grown man who dresses like little girls their new spokesperson? Brands have to stop listening to their woke creative teams and get in touch with their consumer demographics.”
“Might genuinely be the weirdest thing I’ve ever seen in my life,” The Spectator contributing editor Stephen Miller remarked.
Former music video director Robby Starbuck tweeted: “Message to conservative families from @budlight seems to be: We will encourage and even celebrate the erasure of men and women along with all the values you care about. They’ve gone totally woke. Will you ever spend your money with them now?”
“This isn’t a parody,” journalist Ian Miles Cheong added. “Dylan Mulvaney is now the face of Bud Light.”
America’s best-known transgender celebrity Caitlyn Jenner called on Rock’s followers to switch over to Happy Dad hard seltzer. “Bud Light went too far this time!” she wrote.
“Thank you for joining the boycott, Kid!” wrote author Nick Adams, who threatened in a separate post, “I don’t care how cold the Bud is, I don’t care how hot the Hooters server who is serving it is — a Bud beer … will never again pass my lips.”
On social media, supporters of Mulvaney were quick to take shots at Rock’s appearance with several critics likening the Detroit-raised rocker to a “dehydrated orange.”
“The big difference between spending money on a ton of Bud Lights just to shoot them and spending money on Kid Rock CDs just to shoot them is that you can’t find thousands of Bud Lights in pawn shop racks,” one person snapped.
Another detractor took a swipe at Rock’s poor shooting performance, writing, “Your firing stance is garbage, which is probably why you missed several big ass boxes from, like, 30 yards away. Tuck your elbow to your side and concentrate your fire instead of sweeping.”
“Need more practice,” a second person added.
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But Anheuser-Busch was unmoved by the criticism, with a spokesperson for the company telling Fox News that the partnership with Mulvaney helps Bud Light “authentically connect with audiences.”
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” they said. “From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
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