The twelfth version of Bell Let's Speak Day was essentially the most profitable one but, setting new information for the initiative.
Bell, which owns CTV Information, says it logged 164,298,820 "messages of help for psychological well being" on Wednesday.
These messages took the type of voice calls and textual content messages by Bell clients, utilizing the #BellLetsTalk hashtag on Twitter and TikTok, and views of the Bell Let's Speak Day video on Fb, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube.
With the corporate pledging to donate 5 cents to psychological well being initiatives across the nation from every interplay, the greater than 164 million messages equate to a file donation of $8,214,941.
"Whether or not you checked in with a liked one, joined in on social media or participated in an occasion, you took motion for psychological well being and helped us transfer in direction of a brighter future," stated Mary Deacon, chair of Bell Let's Speak, in an announcement.
Wednesday's complete breaks the file set in 2021, when greater than 159 million interactions have been made, with Bell donating roughly $7.96 million in direction of psychological well being initiatives in Canada.
In complete, greater than $129 million has been raised for psychological well being initiatives for the reason that Bell Let's Speak program started.
Canadian psychological well being charities trying to apply for cash from the Bell Let's Speak Group Fund have till March 15 to take action.
Bell Let's Speak Day is Jan. 26, 2022.
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