This yr's Tremendous Bowl half-time present did not simply showcase the musical stylings of xennial childhood. It introduced again into focus California automobile tradition, spurring a flurry of inquiries about classic Chevrolet Impalas on the Ebay Motors web site.

Throughout the half-time present, three Nineteen Sixties-era Impala Lowriders have been parked on the entrance facet of the set. Forward of the present, Pepsi, which sponsors the efficiency, had teased the car's half within the present by way of a 1967 model in its Mr. Cartoon advert marketing campaign.

Ebay Motors, which historically welcomes 7.4 million distinctive guests per 30 days based on their web site, registered a 160 p.c spike in searches for Chevrolet Impala Lowriders within the hours following Tremendous Bowl LVI in comparison with the day earlier than.

The 1964 mannequin yr noticed the most important improve, up almost 50 p.c. Searches for 1963 Impalas rose 16 p.c.

It wasn't simply the vehicles that noticed their reputation rise. Lowrider air suspension equipment searches on Ebay Motors have been up 150 p.c throughout the identical time interval. Inquiries for Chevy Impala tail mild kits and lowrider rims have been up 100 and 80 p.c, respectively.

Classic automobiles and merchandise to reinforce them weren't the one autos-related surge of the Tremendous Bowl. Vehicles.com noticed huge will increase in search visitors for automobiles that have been marketed through the large sport.

Super Bowl LVI Halftime Show Arial
Dr. Dre and Snoop Dogg carry out through the Pepsi Tremendous Bowl LVI Halftime Present at SoFi Stadium on February 13, 2022 in Inglewood, California.Gregory Shamus/Getty Photos

Seven automakers ran a TV advert through the Tremendous Bowl. Six of these have been for electrical automobiles. Vehicles.com's visitors on electrical car pages rose 80 p.c within the time surrounding the occasion.

The automotive market platform noticed a 217-percent elevate in clicks on automaker's model pages through the Tremendous Bowl, led by Polestar 2, which shortly claimed the highest spot with 580 instances extra visitors than regular.

Kia's web page visitors on the location jumped 921 p.c following the airing of its EV6 meets Robo Canine advert late within the sport.

BMW's "Zeus and Hera" spot starring Arnold Schwarzenegger and Salma Hayek Pinault drove up web page views of the iX electrical SUV by 782 p.c.

The freshly redesigned Toyota Tundra and Nissan Z noticed 341- and 120-percent rises in visitors after their adverts whereas Basic Motors spots precipitated a 187-percent soar for all of their electrical automobiles mixed.

It wasn't simply new automobile searches driving folks to Vehicles.com. The web site registered a 164-percent improve in searches for classic Chevrolet Impalas throughout and after the half-time efficiency in comparison with the earlier hour.