Liberals fire back at Quebec government with parody ad after cancelled Dawson expansion


Within the wake of Quebec’s resolution to cancel a Dawson Faculty growth in favour of French-language CEGEPs, the Liberals (QLP) fired again on the authorities via a brand new advert.


The QLP launched a video Sunday parodying a controversial November advert from the Coalition Avenir Quebec (CAQ) authorities, which was accused of excluding Anglophones.


The unique advert was a part of a marketing campaign denouncing racism and selling inclusion. The English model featured 5 folks congregating round a park bench, narrated with the phrases, “A gaggle of younger Black folks gathered in a park at evening are referred to as: Buddies.”


The French model used the identical clip, solely the phrase “pals” was changed with “des amies québécois.”


To some, this discrepancy implied that Anglophones aren’t Quebecers, and the advert was met with quick criticism and brought off the air to be re-worked.


Months later, the QLP advert follows an identical format, solely on this case, a nurse is proven handing a mom her new child toddler.


“Right here in Quebec, we name a younger lady finding out at Dawson Faculty or CGEP de Ste-Foy to turn into a nurse: a future Quebec nurse,” the narrator -- Liberal MNA Jennifer Maccarone -- reads.


The video is nodding to the CAQ authorities’s current shelving of a plan to broaden the province’s largest English-speaking CEGEP, Dawson Faculty.


The $100 million-project included the creation of a student-run medical clinic.


“If we now have to decide on precedence, it's higher so as to add to French faculties than added capability to Dawson,” Premier François Legault stated when requested concerning the resolution.


“For colleges, for hospitals, for roads […] it’s necessary to place high priorities in the precise place,” he defined.


The QLP has been brazenly vital of this information, with opposition critic David Birnbaum calling it a “inconsiderate, poorly conceived and politically motivated resolution by the CAQ authorities.”

  • Liberal party ad pokes fun at CAQ campaign

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