Closed captioning is a useful software, however it may possibly additionally present amusement, whether or not with unintentional misspellings or, in a single specific case, very descriptive actions. Jeep's Tremendous Bowl LVI pregame advert, "2022: Earth Odyssey", takes the duty of captioning to the acute.

Captions like "Snake S'ssssustains" and "Giraffe Trills Like a Maniac" play on the display to explain the animals that the Jeep Grand Cherokee 4xe and Wrangler 4xe fashions encounter all through their time on display. As an alternative of area, "Earth Odyssey" focuses on the planet and its many wonders in nature.

Upon discovering the Easter egg, viewers took to Twitter to share their glee.

Person Jameson Fleming referred to as the commercial "good" noting that it "is perhaps" his favourite from the weekend.

Whereas the advert is smart with out the closed captions, they add one other layer to the business which is usually the other for individuals who depend on captions when watching TV.

Alexa Heinrich, who advocates for accessible finest practices for social media content material tweeted, "Okay the artistic staff for Jeep clearly had approach an excessive amount of enjoyable with the closed captions for his or her new business. Actually glorious for a video that has completely no dialogue."

Seven automaker commercials from six manufacturers marketed through the Tremendous Bowl. Stellantis, Jeep's mother or father firm, was not amongst them.

Kia used the massive sport as a chance to debut its new Robo Canine mascot. The automaker hopes to make use of the robotic in advertising for the new EV6 electrical car similarly to how its iconic hamsters had been used to advertise the Soul a decade in the past.

The automaker later introduced that photos of the robotic could be become NFTs with proceeds from their sale benefitting charity.

Different firms with Tremendous Bowl advertisements embody Polestar, Common Motors, Nissan, and BMW. Whereas Polestar's advert brought about Vehicles.com's search site visitors to spike, Ebay Motors noticed a big improve in searches for classic Chevrolet Impala Lowriders, the autos that performed a supporting function in the half-time present.