Ford Motor Firm's Maverick compact pickup truck has taken the automotive world by storm, showcasing that gas effectivity, type, and performance do not need to be price range busting propositions.

First deliveries of the 2022 Ford Maverick had been made in September 2021. Six months in, the automaker is pulling again the curtain on Maverick's first prospects.

Sixty % of Maverick prospects come from a model aside from Ford. Toyota, Honda, and Chevrolet are sending prospects to Ford for the mannequin essentially the most, in keeping with S&P International Mobility US conquest information for September 2021 by way of January 2022.

S&P International Mobility's dive into US New Retail Registrations for the 2021 calendar yr and 2022 calendar yr thus far revealed that greater than a 3rd of Maverick prospects are beneath 44 years outdated. That signifies that the majority of Maverick prospects are Gen Xers and older, not the standard marketplace for a low-priced, entry-level car.

The identical information pull confirmed that Maverick consumers are primarily positioned in 4 states: California, Texas, Michigan and Florida. Historically, California is the biggest new automotive market within the nation and Texans purchase extra vehicles than some other state.

2022 Ford Maverick XLT
The Ford Maverick XLT, with a gasoline engine and Space 51 paint job, is the best-selling Maverick thus far.Ford Motor Firm

Ninety-five % of Maverick's retail enterprise is represented by prospects who positioned retail orders and took supply with their Ford supplier, Maverick advertising and marketing supervisor Trevor Scott informed Newsweek.

He additionally shared extra data on what configurations, together with packages, are favorites with prospects.

The most well-liked retail configuration is the Maverick XLT with all-wheel drive, an EcoBoost gasoline engine, and the Co-Pilot360 bundle. Pricing for the 2022 Ford Maverick begins at $19,995 earlier than vacation spot and supply charges. A mid grade Maverick XLT begins at $22,360. Choosing the EcoBoost engine brings the worth as much as $23,445. Ford Co-Pilot360 is an extra $650.

The XLT trim degree represents almost 50 % of all Maverick gross sales.

Space 51, a gray-green-blue hue is the preferred paint colour chosen by consumers. The colour is a no-cost possibility for consumers.

Scott says that it's too early to find out the proportion of Maverick prospects who're buying the truck as an add-on to a family, for instance, as a 3rd stall car or a purchase order for a brand new driver.

The 2022 mannequin yr Maverick has been offered out since January. The corporate stopped taking orders on the finish of that month. They're anticipated to open orders for the 2023 Maverick this summer season.

Within the final three months of 2021, Ford offered over 13,000 Mavericks. Simply 2,311 of these had been hybrid fashions.

Scott attributes the success of Maverick to its, "mixture of Constructed Ford Powerful versatility and functionality, unbelievable gas effectivity (42 miles per gallon within the metropolis for the usual hybrid powertrain), and general affordability."