We should all care about our skin. It's a philosophy the team behind the Vancouver-founded company Formula Fig is eager to endorse.
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“Our approach to accessibly priced yet cutting-edge skincare solutions is designed to allow as many people as possible to #GiveAFig about their skin,” JJ Walsh, co-founder of the company, says.
Through its green-hued outposts in Vancouver, Toronto and Los Angeles, the company aims to offer approachable skincare treatments ranging from hydrating facials to neuromodulator injections. We caught up with Walsh to learn more.
Q: For those who aren’t familiar, what is Formula Fig?
A: We often ask ourselves, what are your options if you want to go somewhere for all your ‘essential’ skincare needs? You typically have to go to three places to get what you need: your Dermatologist for injectables, a med spa for a facial, and a skincare retailer for your products. Also, most of these existing places are uninspiring, intimidating, or both. Getting an appointment is challenging and takes far too much of your day. And most of the time, they are located off the beaten track. At Formula Fig, we change all of this. We combine a best-in-class curated skincare offering of high-tech facials, injectables, and high-quality skincare products. Our Fig Bar locations are not only in your favourite neighbourhoods but are welcoming and inclusive spaces which transport you away from the world outside. And all our offerings are 45 minutes or less, with zero downtime — so you can head straight to a meeting afterward. We offer transparent pricing and membership options, which makes regular treatments more affordable.
Q: Who is the target demographic?
A: We like to say that we cater to anyone who has skin! If you have skin and want to take the best care of it, then we are for you.
Q: You’ve opened several locations within the last year, including in West Vancouver, Toronto and now L.A. What makes these markets a good fit for Formula Fig?
A: Community has always been essential to Fig and me personally. When I moved to Vancouver, I didn’t know anyone, and I craved visiting inspirational destinations which embraced the community. When we launched Fig, it was critical that they were located in places with a thriving local community we could become a part of. All our locations are where you would already be going to meet a friend, grab a coffee, be inspired — and we hope that a visit to Formula Fig becomes a part of this routine!
Q: Is there a ‘hero’ service on the menu?
A: The All-In. It does what it says. This treatment combines exfoliation with high-tech lifting, sculpting, and hydration techniques to go “all-in” on your skin. Results include improved muscle tone, facial circulation and contours, lifted jowls and eyebrows, and reduced appearance of fine lines and wrinkles.
Q: What is the price range for your products and treatments?
A: Our treatment pricing ranges from $79 to $350. We offer 4 Membership Tiers — Basic, Classic, Advanced and Ultimate. With a specialised Laser Membership launching in December.
Q: And where can people learn more?
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