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Playboy is rising from the dead — online, at least.
While the print version of the iconic magazine stopped publishing in 2020, Playboy is relaunching as a digital publication and will compete with adult sites such as OnlyFans, which require viewers to pay for content from creators.
The New York Postreported the debut will come sometime in 2023.
Ahead of that launch, Playboy issued a media release, saying: “Playboy is reasserting its role as the hottest platform for the world’s most creative, daring, sexy, fun and thoughtfully rebellious creators.”
Playboy also released a special-edition cover shoot, featuring internet personality and actress Amanda Cerny, a former Playboy Playmate
The Post reported she’s made over (US)$1 million using the beta version of what was then called Centerfold. Playboy will drop that name when the launch happens.
That beta version launched in December 2021 with spokesperson Cardi B calling it a place “for creative freedom, artistic expression, and sex positivity.”
The company sees this new model as an “elevated, safe and exclusive” alternative to OnlyFans.
The creators — no longer called “bunnies” — will post either adult or less risque content, including articles about their lives.
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The major difference between OnlyFans and Playboy, the brand says, is that while anyone can become an OnlyFans creator, Playboy’s creators have to apply and be accepted by its editorial team.
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